![]() The tour itself was noted to follow this same theme throughout, with similar video interludes incorporated into the production of the show. The video, which features eight celebrity cameo appearances, showcases the couple in a variety of Bonnie and Clyde style, action and gun packed situations. ![]() To promote the tour, a faux movie trailer video was premiered in May 2014 entitled "Run" (stylized as "RUN"). An official poster for the tour was released along with the announcement of the venture, showing Beyoncé and Jay-Z embracing whilst dressed in black ski masks, following the criminal "on the lam" narrative found in the couples' 2002 first single together, " '03 Bonnie & Clyde" and "Part II (On the Run)". The tour's name spins off from the 2013 song " Part II (On the Run)", included on Jay-Z's album Magna Carta Holy Grail, on which Beyoncé features. Carter Show World Tour and Jay-Z's Magna Carter World Tour (both 2013–2014). The joint tour came shortly after the two had finished their own solo tours - Beyoncé's The Mrs. The On the Run Tour was a co-headlining stadium tour by American performer Beyoncé and rapper Jay-Z, also known as duo The Carters.
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